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Chris Worth
Ronald White
Rob Brown
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About Us
All thoughts born are shaped.
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User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).
The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
Development is a leading primary research journal covering the field of developmental biology. With its long and prestigious history and its team of expert academic editors, Development is committed to publishing cutting-edge research across the spectrum of animal and plant developmental biology.
Product strategy is defined as the road map of a product.[1] This road map outlines the end-to-end vision of the product, particulars on achieving the product strategy and the big picture context in terms of what the product will become.
“Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained.” — Ferdinand A. Porsche
Design Lead at AirBNB
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” — Steve Jobs
Co-Founder Square
“I think design would be better if designers were much more skeptical about its applications. If you believe in the potency of your craft, where you choose to dole it out is not something to take lightly.” — Frank Chimero
Creative Director at Twitter